Filter Solutions WA sell home filtration systems into a market where every competitor is bidding against each other on the same handful of Google search terms, driving costs up for everyone. Rather than join that fight, they needed a route to market that played to a different strength. Filtration is also a product people need to understand before they buy: the benefits are real but they are not obvious, and trust in the installer matters as much as the system itself. That made a purely search led approach the wrong fit.
01
The Challenge
02
What We Did
- Built a Meta Ads strategy led by video content, reaching buyers before they ever started searching
- Ongoing social media management focused on trust building rather than direct selling: product education, customer reviews, and the practical case for filtration
- Content angled at the benefits people actually care about, the health side and the longer life it gives household appliances
- Ongoing SEO campaign to build organic authority in a hyper competitive space, running alongside sister site Hot Water Solutions WA
- Social content reviewed, rewritten and packaged in batches for the client’s own contractor to publish
- Monthly Instagram content built from the client’s own product photography of the filter systems
RESULTS / WORK
The Work Behind The Results
PROJECT WORK
RESULTS
THE RESULTS
Results That Speak For Themselves
$50
average cost per lead
40
installs per month
$110k
in monthly revenue
Organic traffic has been building steadily across four months of SEO, and social content is now reaching around 30,000 views a month.
CLIENT TESTIMONIAL
What Rachel Says
“We didn’t want to go toe to toe with the big brands on Google, and Connor got that straight away. The video content and the social side have done the work for us. People come through already knowing what the system does and why it’s worth it, so the conversations are much easier. The installs have been steady and the cost per lead is where we need it.”