Google Ads
Turn Google Searches into Booked Jobs for Your Trade or Service Business
Viridi Google Ads is built for WA trades and service businesses who want consistent booked work not cheap clicks. We handle the research strategy ad build and weekly optimisation so every dollar works harder and you get real customers not tyre kickers. You focus on the tools and we handle the rest.
30-day money back guarantee and no lock ins
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Branding Packages -
No Lock-in Contracts -
Australian Based Support -
Secure Payments -
100% WA Owned & Operated
The Numbers Behind Viridi
Google Ads
36%
Average cost per lead decrease after switching to Viridi Google Ads
2.3x
Average increase in booked calls inside first
90 days
89%
Percentage of clients
who report higher quality leads
93%
Percentage of businesses who stay with Viridi after the first 30 days
Why most Google Ads campaigns fail for Australian
trades and service businesses
Most trades and service businesses do not fail on Google because of bad work or high prices.
They fail because their Google Ads are built the wrong way.
Here is what usually happens
- Their campaigns chase cheap clicks and leads, not real customers
- Wrong suburbs targeted so jobs are too far away
- Bad keyword lists that flood you with tire kickers
- No negative keywords so your budget gets burned by random searches
- Conversion tracking is broken or missing
- Ads not optimised weekly so performance never improves
The result
- Expensive leads
- Cheap enquiries that never book
- Ads that look busy but do not produce real work
- Money wasted with nothing to show for it
This is not a design issue. It is a strategy issue.A website should not just exist, it should generate work every day
Viridi Google Ads fixes all of this
- We target only buyer intent search terms
- We build suburb level targeting based on real demand
- We use negative keyword lists that filter tyre kickers
- We track every booked call and enquiry properly
- We optimise weekly so performance climbs instead of sitting flat
When you fix the real problems
- Your leads improve
- Your cost per job drops and your ads begin producing consistent booked work
- This is the difference between ads that drain your budget and ads that pay for themselves every month.
Key Benefits
Never Waste Ad Spend
Every click is tracked and targeted, so you only pay for searches from people who are ready to book now.
Higher Quality Leads
We target buyer intent keywords, so you get serious customers not tire kickers
Real Booked Jobs
Our optimisation is built around booked work not impressions click volume or vanity metrics.
Hands Off Setup
We build and manage everything for you so you can stay focussed on the tools not marketing settings.
See Exactly Where Money Goes
You get clear simple reporting that shows which ads keywords and locations drive real jobs.
Works With Any System
We can send leads directly into your current CRM, ViridiHub CRM or simply your email if you prefer.
ViridiHub + Google
Ads Link
Google Ads works even better with ViridiHub When someone searches your service and clicks your ad they need a fast reply, or they book the next business.
If you use ViridiHub
- Every Google lead lands in one inbox
- Missed calls trigger instant text backs
- Follow ups run automatically
- Calendar bookings happen instantly
- No enquiry slips through the cracks
You do not need ViridiHub to run Google Ads but together they turn Google searches into booked jobs at a whole new level.
How Google Ads Actually Works
Google Ads puts your business in front of people who are actively searching for your service right now.
When someone types something like “electrician near me” or “solar panels Perth” into Google, ads appear at the very top of the page before the normal search results. These ads are not random. They are shown based on keywords, bidding, and relevance.
Here is how it works step by step.
Keywords
Keywords
Keywords are the search terms your customers type into Google.
We choose keywords that show strong buying intent, not just people browsing. For example, “emergency plumber Perth” or “split system installation quote” signals someone ready to call, not just researching.
Your ads only show when someone searches for the keywords we target, which keeps traffic relevant and reduces wasted spend.
Bidding
Bidding Explained Simply
Google Ads runs on an auction system.
You do not just pay to be number one. Every time someone searches, Google looks at advertisers targeting that keyword and decides which ads to show and in what order.
That decision is based on two main things
- How much you are willing to pay per click
- How relevant and high quality your ad and website are
How relevant and high quality your ad and website are
What You Pay
What You Actually Pay For
You only pay when someone clicks your ad.
There is no cost just for showing up. If no one clicks, you are not charged.
The cost per click varies depending on the industry, location, and competition. Trades and services usually range from moderate to high cost per click, which is why campaign setup and optimisation matter so much.
Spend
What Ad Spend Means
Ad spend is the budget paid directly to Google, not to us.
This is the money Google uses to show your ads and generate clicks. It is separate from our management fee.
Your ad spend determines how often your ads appear and how many enquiries you can generate. A lower budget means fewer opportunities. A higher budget means more visibility and more leads.
We help you choose a realistic ad spend based on
- Your industry competition
- Your industry competition
- Your goals and capacity
- Your expected cost per lead
Budget
How Much Budget Do You Need
There is no one size fits all number.
Some businesses can start profitably on a smaller budget. Others need more to compete properly. What matters is not just traffic but lead quality and conversion.
Our goal is not to spend your money. It is to turn your ad spend into real enquiries, booked jobs, and measurable return on investment.
Management
Why Management Matters
Google Ads is not a set and forget platform.
Campaigns need constant monitoring, keyword refinement, bid adjustments, and conversion tracking to perform well. Without proper management, budgets get burned quickly with little to show for it.
That is where we come in.
We handle everything from strategy and setup to ongoing optimisation and reporting, so you know exactly what is happening with your ads and why.
Google Ads Packages
$350 week (ex GST)
Google Ads Launch
For local trade businesses getting started with Google Ads
- Up to $5,000/month in ad spend
- Monthly optimisation, reporting and strategy call
$550 week (ex GST)
Google Ads Growth
For businesses expanding across multiple services or areas
- Up to $10,000/month in ad spend
- Fortnightly optimisation, reporting and strategy call
$800 week (ex GST)
Google Ads Scale
For established businesses running serious ad spend
- Up to $20,000/month in ad spend
- Weekly optimisation, reporting and strategy call
Google Ads Custom
Spending over $20,000/month or need something bigger?
- 15% of monthly ad spend
- Minimum fee applies
Case Studies
Hot Water Solutions WA
We have managed Google Ads and SEO for Hot Water Solutions WA for more than three years. With a daily ad spend of $1,000, they now book an average of four jobs every working day. The system generates and manages enquiries in the background, giving the business a reliable flow of work without the owner needing to chase, follow up with or manually handle a single lead.
$14 back
for every $1 spent on ads
88 jobs
booked per month
3 years
running with Viridi
Charged Up Electrical Services
Dan started Charged Up Electrical at 25, spending his first six months subcontracting and struggling to find consistent work. We began with social media, growing his Instagram to more than 3,000 engaged followers, before adding Google Ads and scaling the budget from $75 to $600 a day over four months. He now runs three vans, employs a team of four and is expanding into commercial work.
0 to 3 vans
in under 12 months
3,000+
Instagram followers in 6 months
4 staff
hired since starting with Viridi
Get Greener NRG
Gary has run Get Greener NRG since 2009 and had a database of past enquiries sitting unused. We uploaded 2,000 contacts into ViridiHub and launched a structured SMS campaign powered by ViridiAI. The bot automatically answered questions about rebates, warranties and batteries, then booked calls directly into Gary’s calendar. Gary only had to speak with warm, ready-to-buy leads and ultimately closed 40 installations.
$115K
net profit from one campaign
40 jobs
closed from 2,000 past leads
2%
conversion rate on cold SMS reactivation
See What Viridi Google Ads Could Return for
Your Business Every Month
For businesses planning to spend more than $20,000 each month or needing a larger scale strategy. Get in touch and we will create
a custom quote and walk you through the best setup for your goals.
Generate The Numbers You Need For Your Business.
Estimated Monthly Results
70
14
$21,000
These numbers reflect real averages we see across Australian trades and service businesses. When you target buyer intent keywords and track conversions properly the returns can be extremely strong.
Your actual ROAS depends on your job values, your close rate and your service area. This calculator helps you understand what is possible with the right strategy.
Google Ads Frequently Asked
Questions
How quickly can Google Ads start generating leads?
In many industries,leads can start coming through within the first few days, with performanceimproving over the first few weeks as the campaign is refined.
Do I need a website for Google Ads?
Yes. Google Ads works bestwith a proper website or landing page. If you do not have one yet, we canhelp build a simple page to get you started.
How much ad spend should I start with?
Many trade and service businesses startat$2000 and $4000 per month,depending onservices,location, and competition.
Can I track the leads coming from Google Ads?
Yes. We set up tracking so you can see which clicks turn into real enquiries and booked jobs.
Why are my current Google Ads not performing well?
Most underperforming campaigns stem from poor keyword targeting, weak structure, or low-qualitylanding pages.Fixing those fundamentals usually changes performance quickly.
Can Google Ads connect with my CRM?
Yes.Leads can be sent directly to your CRM or email, making them easier to manage and follow up on.
Ready To Turn Google Searches
into Real Booked Jobs?
We help WA trade and service businesses get more booked jobs with less stress and a
smoother workflow. If you want consistent enquiries and a setup that works while you stay on
the tools, we can help you do it.