Meta Ads
Fill Your Calendar With Booked Jobs Using Meta Ads That Actually Convert
Viridi Meta Ads creates demand and captures it. We build campaigns that find the right people before they start searching and we retarget anyone who visits your site but does not enquire. We handle strategy, creative setup and weekly optimisation, so you get steady enquiries rather than random spikes. You focus on the tools, and we handle the rest.
30-day money back guarantee and no lock ins
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30-Day Money back guarantee -
No Lock-in Contracts -
Australian Based Support -
Secure Payments -
100% WA Owned & Operated
The Numbers Behind Viridi
Meta Ads
$37
Average Meta Ads cost per lead
180%
Average increase in quote requests with Meta Ads
94%
Percentage of clients who report stronger brand recall within 60 days
33%
Reduction in no show quotes after instant follow up is activated
91%
Percentage of clients who stay with Viridi after the first thirty days
Why Most Australian Trade and Service Businesses
Struggle to Get Consistent Work From Meta Ads
Most trade and service businesses who try Meta Ads are not failing because their ads are bad.
They are failing because the entire setup behind the ads is not designed for how tradies actually work.
Here is what normally happens:
- Ads run without a real offer
- Targeting is too broad
- No retargeting is set up
- Instant forms go nowhere
- Leads arrive scattered across Facebook messages, emails and texts
- Follow up is slow because you are on the tools
- Half the enquiries never respond
- Some weeks fill up and other weeks go dead
Viridi Meta Ads fixes the whole chain:
- Targeting based on real Australian homeowner data
- Offers that filter tyre kickers
- Retargeting that keeps you top of mind
- Lead routing into your CRM or ViridiHub for instant follow up
- Weekly optimisation that cuts cost per lead and increases booked jobs
Key Benefits
Reach Customers Before They Start Searching
Put your business in front of qualified locals before they start calling around
Turn Website Visitors into Jobs
Retargeting brings back the people who visited your site but did not enquire the first time
Leads Direct to Your Inbox Or CRM
We can send leads into your current CRM, ViridiHub or email so follow up is instant
Creative That Fits Tradies
We use your photos, videos and selective stock so ads look real and relatable, not corporate or staged
Transparent Results
Simple reporting shows spend, leads and booked jobs so you can clearly see what is working
Hands Off for You
We handle strategy, creative build, testing and weekly optimization so you stay on the tools
Connect Meta Leads
Straight Into ViridiHub For
Instant Follow Up
Meta Ads perform best when enquiries are replied to fast.
Most trades lose jobs because follow up is delayed while they are on the tools.
ViridiHub fixes this instantly. With one connection
With one connection
- Every Meta lead goes straight into your CRM
- Every Meta lead goes straight into your CRM
- Your calendar is offered automatically
- Bookings are made in real time
- Follow up sequences run without manual effort
- Nothing gets missed even when you are working
Fast follow up is the difference between a cold lead and a booked job.
Meta Ads plus ViridiHub creates a system that captures every enquiry and turns more of them into real paid work without extra admin
How meta Ads Actually Works
Meta Ads includes Facebook and Instagram.These platforms allow your business to appear directly in front of people who live in your service area and are likely to need your service, even if they are not actively searching yet
Instead of waiting for someone to go to Google, Meta Ads puts your business in front of them while they are scrolling Facebook or Instagram, watching stories, or browsing their feed.
These ads are not random.They are shown based on who the person is, where they are located, and how likely they are to become a customer.
Here is how it works step by step.
Sees Your Ads
Who Sees Your Ads
With Meta Ads, we do not target keywords. We target people. Meta allows us to show your ads to people based on things like
- Their location
- Their age range
- Their interests and behaviours
- Whether they have interacted with your business before
For example, we can show your ad to homeowners in Perth who are within your service area and are more likely to need an electrician, plumber, solar installer, or other trade service.
This ensures your ads are shown to relevant people, not random audiences.
Explained
Retargeting Explained Simply
One of the biggest strengths of Meta Ads is retargeting.
Retargeting means showing ads to people who have already interacted with your business in some way, such as
- Visiting your website
- Viewing a specific service page
- Clicking one of your ads
- Engaging with your social media
These people already know who you are. Seeing your ad again builds trust and familiarity and significantly increases the chance they will enquire.
This is especially powerful for trade and service businesses, where customers often need to see a brand more than once before reaching out.
Spend
What Ad Spend Means
Ad spend is the budget paid directly to Meta, not to us. This is the money Meta uses to show your ads to people.
It is completely separate from our management fee. Your ad spend affects
- How many people see your ads
- How often they see them
- How many enquiries you can generate
- We help you choose a realistic ad spend based on
- Your service area
- Your competition
- Your capacity to take on work
- Your target cost per lead
Management
Why Management Matters
Meta Ads is not just boosting posts. Successful campaigns require
- Proper audience targeting
- Strong ad creatives and messaging
- Ongoing testing and optimisation
- Retargeting setup
- Conversion tracking
Without proper management, Meta Ads often feel like they “do not work”. In reality, they are just being used incorrectly.
Meta Ads Packages
$325 week (ex GST)
Meta Ads Launch
For local trade businesses getting started with Meta Ads
- Up to $5,000/month in ad spend
- Monthly optimisation, reporting and strategy call
$500 week (ex GST)
Meta Ads Growth
For businesses expanding reach across Facebook and Instagram
- Up to $10,000/month in ad spend
- Fortnightly optimisation, reporting and strategy call
$750 week (ex GST)
Meta Ads Scale
For established businesses running serious ad spend
- Up to $20,000/month in ad spend
- Weekly optimisation, reporting and strategy call
Meta Ads Custom
Spending over $20,000/month or need something bigger?
- 15% of monthly ad spend
- Minimum fee applies
See How Viridi Meta Ads Helps WA Trades Win
More Jobs
Hot Water Solutions WA
We have managed Google Ads and SEO for Hot Water Solutions WA for more than three years. With a daily ad spend of $1,000, they now book an average of four jobs every working day. The system generates and manages enquiries in the background, giving the business a reliable flow of work without the owner needing to chase, follow up with or manually handle a single lead.
$14 back
for every $1 spent on ads
88 jobs
booked per month
3 years
running with Viridi
Charged Up Electrical Services
Dan started Charged Up Electrical at 25, spending his first six months subcontracting and struggling to find consistent work. We began with social media, growing his Instagram to more than 3,000 engaged followers, before adding Google Ads and scaling the budget from $75 to $600 a day over four months. He now runs three vans, employs a team of four and is expanding into commercial work.
0 to 3 vans
in under 12 months
3,000+
Instagram followers in 6 months
4 staff
hired since starting with Viridi
Get Greener NRG
Gary has run Get Greener NRG since 2009 and had a database of past enquiries sitting unused. We uploaded 2,000 contacts into ViridiHub and launched a structured SMS campaign powered by ViridiAI. The bot automatically answered questions about rebates, warranties and batteries, then booked calls directly into Gary’s calendar. Gary only had to speak with warm, ready-to-buy leads and ultimately closed 40 installations.
$115K
net profit from one campaign
40 jobs
closed from 2,000 past leads
2%
conversion rate on cold SMS reactivation
See What Viridi Meta Ads Could Return for
Your Business Every Month
For businesses planning to spend more than $20,000 each month or needing a larger scale strategy. Get in touch and we will create
a custom quote and walk you through the best setup for your goals.
Generate The Numbers You Need For Your Business.
Estimated Monthly Results
70
14
$21,000
These numbers reflect real averages we see across Australian trades and service businesses. When you target buyer intent keywords and track conversions properly the returns can be extremely strong.
Your actual ROAS depends on your job values, your close rate and your service area. This calculator helps you understand what is possible with the right strategy.
Meta Ads Frequently Asked
Questions
Ready To Turn Meta leads into
Real Booked Jobs?
There is no risk to getting started, No lock ins, 30-day money back guarantee on our management fees. Ad spend remains separate
Most Australian trade businesses who switch to a proper Meta strategy see steadier enquiry volume and more booked jobs within their first 60 days.