Dan started Charged Up Electrical Services at 25 and spent his first six months subcontracting, taking whatever work came his way and never knowing what the next month looked like. He had no van of his own, no staff, and no reliable pipeline. What he needed was not a brand refresh, it was a steady flow of the right jobs coming in the door so he could back himself to hire, buy vehicles and build an actual business rather than a job.
01
The Challenge
02
What We Did
- Launched Google Ads on a deliberately small $75/day budget to prove the model before scaling
- Doubled spend month on month as results held: $75, then $150, then $300, then $600 per day
- Built campaigns across residential, commercial, EV charger and fit out segments as the business expanded its service mix
- Started on a single conversion focused landing page, then built a full website once volume justified it, with lead form placement, sticky mobile CTAs and a dedicated emergency contact path
- Grew his Instagram past 3,000 engaged followers through ongoing social media management
- Produced video testimonial content to build trust ahead of the enquiry
- Ongoing search term audits and branded performance reporting
- Launched an SEO campaign to build long term organic visibility alongside the paid channels
RESULTS / WORK
The Work Behind The Results
PROJECT WORK
RESULTS
THE RESULTS
Results That Speak For Themselves
0 to 3
vans in under twelve months
4
staff hired since starting with Viridi
3,000+
engaged Instagram followers in six months
Ad spend has held at $600 a day, not because the campaigns have plateaued but because hiring is now the bottleneck rather than lead volume. As Dan brings on more staff, the plan is to take spend to $1,000 a day. He is also moving further into commercial work
CLIENT TESTIMONIAL
What Dan Says
“Connor has been an absolute game changer for my business. Without him, I honestly don’t think I could have grown Charged Up Electrical Services to where it is today. His knowledge of Google Ads is second to none, and the quality of leads we’ve been getting has been outstanding. He’s always available to help, explains everything clearly, and genuinely cares about getting results. If you’re looking for someone to manage your Google Ads, Connor is the best in the business. I couldn’t recommend him highly enough. Five stars.”
Ready To Grow Your Business With Viridi?
There is no risk in getting started. No lock ins. A 30-day money back guarantee on our management fees. Ad spend remains separate.
Most businesses that start with Viridi see stronger enquiries, higher quality leads, and steady growth within their first 30 days.